SAN DIEGO MAGIC | FIT IS BEING
SAN DIEGO MAGIC | FIT IS BEING
San Diego Magic FIB is a competitive AAU basketball team and training service, highly recognized and based in California. As a 501(c)(3) organization, we are dedicated to equipping young athletes with extensive knowledge that nurtures their development as students of the game and enhances their athletic, academic, and leadership skills.
Est. 2004
San Diego Magic is a native brand that was established in 2004.
Today, the partnership of San Diego Magic / Fit Is Being (F.I.B.) serves our community as a travel basketball team, one-on-one basketball training business, and a host for basketball camps and clinics throughout San Diego County.
Magic Family Photo Album
Coach Sherman
Jerome Sherman I is the founder of San Diego Magic and a lifelong San Diego resident with over 53 years involved in the community. With nearly four decades of experience in education and coaching, he has a deep-rooted history of working with student athletes. Currently, he serves as the Director of Basketball Relations for San Diego Magic F.I.B. and is a USA Certified Coach. He holds a Bachelor of Science in Kinesiology from Northern Colorado and a certification in Multicultural and Inclusion. Throughout his career, Coach Sherman has successfully guided high school and college students to Division 1 and Division 2 schools, securing both full and partial sports and academic scholarships. He has also built lasting relationships with professional and semi-professional athletes who have supported and endorsed the San Diego Magic organization.
Our Mission & Vision
The mission of San Diego Magic F.I.B. is to empower our student athletes by providing a strong knowledge base that fosters their development as students of the game. We aim to enhance their athletic abilities, teamwork, and leadership skills to elevate their overall performance.
We believe that instilling a commitment to excellence is crucial for our student athletes to stand out and be recruited by college coaches. At San Diego Magic F.I.B., we teach our athletes that "good enough" is not sufficient—we strive for excellence in every aspect of our program.
The Three C’s of our Team Mantra:
Commitment, Confidence, and Courage
These C’s represent the sense of unity throughout our program. We live up to our mantra and strive for excellence by focusing on effective, result-oriented communication of our goals among the entire team. To be champions, not just in basketball but also in life, one must understand that true champions go beyond the court.
Membership & Pricing Information
Click on “Store” to see our service options and pricing plans.
Customized membership packages available upon request.
What people are saying
“I played for Coach Sherman since I can remember! He trained and developed me to be the player I am today! With his guidance, coaching and training, I was able to excel in my basketball career. I started by playing on San Diego Magic as a young athlete. Coach Sherman was an instrumental part of my recruitment to Manhattan University. He also coached me on a “pro” level for the West Coast Breeze from 2020-2021. He will be a lifelong friend and mentor!”
— Adam L., Semi Pro Athlete
“Since Training with Coach Sherman, my 13 year old son has drastically improved in all areas of basketball. Coach Sherman’s training program with San Diego Magic F.I.B. focuses not only on basketball, but also on weight training, strengthen and conditioning, as well as life lessons. He was able to immediately identify what my son needed to work on to elevate his game. He zoned in on my son’s strengths while developing on his areas of improvement and then, tailored a specific training program that brought out the best of his basketball abilities.”
— Dan M., Player’s Dad
“Playing for San Diego Magic helped me become a better player and a good teammate. I was surrounded by good energy, amazing coaching, and I was able to compete at a high level and be successful. While playing for Coach Sherman during my senior year in high school (Summer of 2022), I gained more confidence and a better understanding of the game of basketball, and how it directly correlates to the game of life. It is still amazing for me to believe that this Coach, along with his knowledge and experience, was able to throw a team of skilled players together and win a championship in a 3 day tournament on a whim!”
— Demond J., San Diego Magic Alumni